WEST POINT, MS – Mossy Oak is pleased to announce a new partner for its popular shows, Hunting the Country, Obsession Revealed and Deer Thugs.

“Although our relationship with Lethal is just beginning, their experience in the scent elimination business is anything but new,” said Ronnie “Cuz” Strickland, Sr. VP of Media and Productions for Mossy Oak “This company is over 30 years old and has a track record in commercial odor elimination that is solid and successful. Taking that commercial technology into the hunting world was not a stretch and Lethal hit the shelf with a proven and successful human scent elimination product. With hunters running this company, it was only a matter of time before their Lethal formula made its way to hunters nationwide. We are excited to have them on the Mossy Oak team and look forward to sharing their products and information about Lethal with hunters everywhere.”

“The goal with Lethal Professional Series is to offer the latest in scent elimination technology,” said Justin Neal, President and Key Account Manager of Rendezvous Marketing Group, the marketing communications agency of record for Lethal. “Aligning Lethal with such a well-respected company as Mossy Oak made perfect sense. Besides being a leader in the outdoor industry, their overall vision, dedication and support of Lethal will certainly prove to be a huge asset.”

Hunting the Country currently airs on Outdoor Channel on Tuesdays at 9 p.m. EST.Obsession Revealed is airing on Pursuit Channel, Mondays at 9 p.m. EST. New Deer Thugsepisodes begin airing this summer. Along with these TV show sponsorships, Lethal has joined as a block sponsor for Obsession Sundays on Pursuit Channel.

For more information about Lethal’s line of products, log on to www.lethalproducts.com. To learn more about Mossy Oak Productions, log on to www.mossyoak.com.

Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak (www.mossyoak.com). Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, and Mossy Oak Properties.

Joedee Robinson 662-494-8859 x2234 or jrobinson@mossyoak.com